I normally hate all furniture intended for limited storage (aka wine racks, cd racks, entertainment systems). They're nearly always equally limited in their aesthetic design--being constructed for a singular (dull) purpose.
This wine rack however (with the few exceptions of wine storage systems that are far, far out of my price range) is the best looking, best designed I have ever seen. So much so I book marked the link even though I didn't need one, until later after some redecoration I realized I did need one after all.
The rack looks equally great on its side and on end, and the galvanized material detracts from any silly pretension of having your wine on display for all to view.