I am in love with this bookcase--I might have to get a second one. I put it together in less than an hour. It was well-packaged, and the assembly was very simple.
It's nice and tall, but because of the open and tapered design, it doesn't feel bulky. It's a slightly orange red--fun, but not too bright or too orange.
It's sturdy and not at all cheap-looking, considering the price. It may not be ideal for storing books, unless you stack them on their sides, as there's a lot of space between the shelves and, of course, no sides. But it will fit a LOT of stuff--I was afraid the top two shelves would be too small to fit anything of substance, but that's not the case.